(And why most people are doing it completely wrong)
Look... everyone talks about personalization.
But most people think slapping [First Name] in a comment makes it "personalized."
It doesn't.
Here's what the data ACTUALLY says:
71% of consumers expect personalized interactions.
76% get frustrated when it doesn't happen.
Translation?
That "Great insights, [Name]!" comment you're about to drop? They can smell it from a mile away.
And they're annoyed before they even finish reading it.
Up to 85% of cold messages fail completely.
But here's the kicker...
Personalized messaging boosts conversion by 5-15% and can cut acquisition costs by up to 50%.
So you're either invisible or you're converting.
Your choice.
Many successful campaigns incorporate liking or viewing posts as initial "touch points" to signal genuine interest before sending a connection request:
Cody Ruby uses the advanced features of Sales Robot as the first step to liking their post. This action is part of a sequence of three warm-up touch points (liking a post, viewing a profile, and following a profile) before he even attempts to connect on LinkedIn.