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A good follow-up is the difference between a prospect that converts and a prospect that ghosts you.

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Here’s a strategy that allows you to maintain momentum without being pushy, therefore avoiding getting blocked.

• First Follow-Up (2 days after the initial message)

• Second Follow-Up (3 days after the first follow-up)

• Final Follow-Up (2 days after the second follow-up)

Why the 2-3-2 Follow-Up Strategy Works

1. Perfect pacing: Quick enough to stay relevant without overwhelming prospects
2. Initial 2-day gap: Respects schedules while keeping your message top-of-mind
3. Extended 3-day middle gap: Demonstrates respect and reduces pressure
4. Final 2-day interval: Creates gentle closure with slight urgency
5. Balanced approach: Maximizes response opportunity while maintaining professionalism